Privacy Policy

1. Introduction

CarMigos ("we", "our", or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://www.carmigos.co.uk (the "Service") operated by CarMigos.

This policy applies to our website and all related services. By using our Service, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Personal Information

We may collect the following personal information:

• Name and contact information (email address, phone number)
• Demographic information (age, location, preferences)
• Car preferences and requirements
• Communication records and correspondence
• Any other information you voluntarily provide

2.2 Usage Data

We automatically collect certain information when you visit our Service:

• IP address and browser information
• Pages visited and time spent on our Service
• Referring website and search terms used
• Device information (type, operating system, screen resolution)
• Location data (general geographic location)

2.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies including:

• Essential cookies for website functionality
• Analytics cookies (Google Analytics) to understand usage patterns
• Marketing cookies for UTM tracking and campaign analysis
• Preference cookies to remember your settings

3. How We Use Your Information

We use the collected information for the following purposes:

• To provide and maintain our car advice services
• To communicate with you about our services
• To personalize your experience and improve our Service
• To analyze usage patterns and optimize our website
• To send marketing communications (with your consent)
• To comply with legal obligations
• To protect against fraud and ensure security

4. Legal Basis for Processing (UK GDPR)

We process your personal data under the following legal bases:

• Consent: For marketing communications and non-essential cookies
• Contract: To provide our advisory services
• Legitimate Interest: For website analytics and service improvement
• Legal Obligation: To comply with applicable laws

5. Information Sharing and Disclosure

We may share your information in the following circumstances:

• Service Providers: With trusted third parties who assist in operating our Service
• Legal Requirements: When required by law or to protect our rights
• Business Transfers: In connection with mergers, acquisitions, or asset sales
• Consent: With your explicit consent for specific purposes

We do not sell, trade, or rent your personal information to third parties for marketing purposes.

6. Google Analytics and Tracking

We use Google Analytics to analyze website usage and improve our services. Google Analytics collects information such as how often users visit our site, what pages they visit, and what other sites they used prior to coming to our site.

We also use UTM tracking parameters to measure the effectiveness of our marketing campaigns. This helps us understand which channels bring visitors to our site.

You can opt-out of Google Analytics by installing the Google Analytics opt-out browser add-on available at: https://tools.google.com/dlpage/gaoptout

7. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• Right of Access: Request copies of your personal data
• Right to Rectification: Request correction of inaccurate data
• Right to Erasure: Request deletion of your personal data
• Right to Restrict Processing: Request limitation of processing
• Right to Data Portability: Request transfer of your data
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent for processing

To exercise these rights, please contact us using the information provided below.

8. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at https://ico.org.uk